Neighbours Can Help campaign
Brand architect and campaign strategy: Justine Gaubert
Graphic designer: Paul Ward
Client: Neighbours Can Help (funded by Nominet).
Result: The campaign tripled the number of live users on the website.
A campaign for a Sheffield Social Enterprise, ‘Neighbours Can Help’ founded by the legendary John Pickin and Dave. It was the forerunner of the more recent neighbourhood website ‘Next Door.’
“If you need new marketing ideas or a route to engaging an audience, then speak to Justine. She is both highly creative and great fun to work with!”
I developed the campaign strategy based on the principle of human being’s ‘narcissistic altruism’ - some people like to do good, and some like to be seen to be doing good!
The strategy was to ‘tool up’ early adopters with a Neighbourhood Toolkit to go out and promote it for us (kind of a forerunner to the MacMillan party packs).
We also ran a hugely successful launch event with the help of Karen Sherwood of the wonderful Cupola gallery. Pics with thanks to Paul Ward, and illustration by the beautiful John Lees, whose spirit lives on x
